Board of Advisors
Our Board of Advisors
James Sherman
James Sherman is an experienced financial executive with strong operational experience in mid-sized companies. Following two decades of merchant banking experience in Chicago, London, Sydney, Los Angeles, and San Francisco, he has served as CFO and COO of public and private companies. He now heads a private consulting practice that advises operating companies on efficiency measures, organizational and marketing strategies, and financings of debt and equity. James has served on both public and private boards, as well as actively guiding multiple philanthropic organizations. James graduated from the University of California at Berkeley. The father of three adult children, he resides in Marin County with his wife of twenty-eight years and two Labradors.
Tori Peterson
Tori Peterson is founder of Peterson Marketing, specializing in business and marketing strategy development, customizing her approach to fit the specific needs of her clients. She has provided strategic business services including business and marketing strategy development, alliance programs, new business development, and new product development to consumer products companies, web-based service companies, enterprise software companies, and a philanthropic venture fund. Her strengths lie in her results-orientation, her planning and organizing skills, her strategic mindset, and her general enthusiasm.
Prior to founding Peterson Consulting, Tori spent nine years in brand management and business development at The Clorox Company where she managed established products, as well as new products and new food segments for Hidden Valley Ranch and K.C. Masterpiece. She pioneered the Licensing/Alliance Programs for the Food, Kingsford, and ArmorAll Divisions. Tori holds an undergraduate degree from Stanford University, and an MBA from Harvard Business School.
Victor Liu
Victor began his career as an IT and business solution professional and technology expert working with IBM Corporation (formerly FileNet) on a large, joint database consolidation project with Accenture. Teaming up with technology expert and software developer Adam Bonner in 2000, they established Web Advanced, the premier Orange County web agency.
As Web Advanced’s CEO, Victor steered the company to a positive cash flow within four months of it’s founding without the aid of outside capital investment. Victor, currently, heads Web Advanced’s business development, marketing, and account management team. A respected and well-known industry leader, he has spoken at numerous technology and business conferences throughout California and is currently on UC Irvine’s board of advisors for the School of Computer Science’s curriculum program. Victor received a Bachelor of Science degree in Information and Computer Science from UC Irvine.